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Pitching Tool

Rebecca
  • Updated

Pitching music to Deezer is an integral part of the music delivery process, and an artist will want to ensure they can spread their content as quickly and efficiently as possible. Deezer for Creators has built and is now delivering the new pitching tool, which has been created to establish a smoother process. Our pitching tool will also have an impact on recommendation algorithms, which can distribute music to wider audiences and will become the central tool for our editorial team at Deezer.

Note: Pitching Tool is only available to Providers or Label Accounts

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Key Points

In order for you to utilize the pitching tool feature, there are a number of key points that should be considered before doing so.

  1. To optimize algorithmic and editorial recommendations, pitches need to be created and music delivered 7 days before the release date. Pitches or deliveries that arrive after this time will not have optimal pick up from the editorial team.
  2. If you have local and global record offices, please coordinate between yourselves and decide on responsibilities for multi-territory release - Deezer recommends that the closer team to the rep owner is in charge of creating the pitch, and other teams can check and add information for their local market.

In order to use the pitching tool feature, an admin account must either be already set up, or created to access the tool. Admin accounts can distribute access to further functionality easily to other members of your company depending on their roles.

Note: We recommend that only a maximum of 3 accounts are set up as Admin. Please do not share one admin account across multiple users

Admins will have access to the User manager feature whereby they can grant permissions to existing accounts and invite new users. If you do not know who is currently your company admin, please contact your Deezer Account Manager.

Once an Admin account is set up, that user will be able to distribute access to the pitching tool to other users in their company.

To access:

  1. Log on at Deezer For Creators
  2. Click on Pitching tool within the navigation bar

For more information about setting up an account, click here or speak to your Deezer Account Manager.

How to pitch an individual track

If you need to pitch a single track, please follow the steps below;

  1. Click on Add pitch
  2. Select Fill form
  3. Fill in all the mandatory fields marked with an asterisk
  4. Non-mandatory fields should be completed as much as possible and in due time - 7 days before release date

How to submit multiple pitches

If you need to submit multiple pitches in one upload, you will need to populate a spreadsheet, the template of which will be supplied to you. To upload these pitches, please follow the steps below:

  1. Select Add pitch
  2. Click on Import a .csv file, select your file and wait for it to upload
  3. Once file has been processed, Deezer will inform you of any errors
  4. If successfully imported, your import will be converted into a pitch

Note: We recommend that only a maximum of 3 accounts are set up as Admin. Please do not share one admin account across multiple users

Note: Fields that contain errors will not be included in the import. You will need to correct the .csv file and reimport, or pitch these tracks individually

Pitching Tool and .csv rules

There are several rules that need to be adhered to when completing a .csv file for importing to pitching tool, and are as follows:

  • Working on Excel or Google Sheets, save/export your file as comma-separated values (.csv) (separator:,,enclosure: “,escape:\\)
  • You can only import .csv format
  • Do not reorder column orders or change column formats or names
  • Fill in all the mandatory fields
  • Ensure you complete 13 character UPC (do not put 00 before the UPC)
  • For dropdown menus, please use only the options available as the tool is caps sensitive on these columns
  • Listening link should be a valid and complete hyperlink with http(s):// at the beginning
  • Release date should not be older than 2 weeks
  • You will need to have access to the provider and label provided
  • The Provider and Label fields are not mandatory - if you are a provider, Deezer will use the provider details linked to your account

How to edit a pitch

If you need to edit a pitch once it has been submitted, please follow the steps below;

  1. Go to the Pitching tool tab
  2. Click on the pitch you wish to edit - this will open the full pitch and associated details
  3. Edit the necessary fields and select Save

Note: A pitch cannot be updated within 24 hours before the release date

How to review all pitches

If you need to review the pitches you have submitted, please follow the below steps;

  1. Go to the Pitching tool tab

From here, you will see a list of pitches that have been sent including their current delivery status. You can edit a pitch, delete a pitch or export your available pitches.

For an indepth overview of the Pitching Tool process, you can find our complete process guide in the attachment below - please note, this is in English language only.